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Daniele Mattioli Photography

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JAPAN / Tokyo / Akihabara "Akiba" 03/2009 Akihabara District "Akiba" also famous for the Electric City / the facade of the building with advertising of animation games (C) Daniele Mattioli / Anzenberger (JAPAN / Tokyo / Akihabara "Akiba" 03/2009
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JAPAN / Tokyo / Akihabara "Akiba" 03/2009 At Tokyo Dom not far from Akihabara, during a Cosplay event, many young people in outfits gathering to the show at one of the many show space around the baseball stadium / resting before the performance 
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JAPAN / Tokyo / Akihabara "Akiba" 03/2009 At Tokyo Dom not far from Akihabara, during a Cosplay event, many young people in outfits gathering to the show at one of the many show space around the baseball stadium / Some robot having a rest in a cafe' 
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JAPAN / Tokyo / Akihabara "Akiba" 03/2009 At Tokyo Dom not far from Akihabara, during a Cosplay event, many young people in outfits gathering to the show at one of the many show space around the baseball stadium 
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JAPAN / Tokyo / Akihabara "Akiba" 03/2009 At Tokyo Dom not far from Akihabara, during a Cosplay event, many young people in outfits gathering to the show at one of the many show space around the baseball stadium / outside the stadium 
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JAPAN / Tokyo / Akihabara "Akiba" 03/2009 At Tokyo Dom not far from Akihabara, during a Cosplay event, many young people in outfits gathering to the show at one of the many show space around the baseball stadium / during a live music performance 
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JAPAN / Tokyo / Akihabara "Akiba" 03/2009 At Tokyo Dom not far from Akihabara, during a Cosplay event, many young people in outfits gathering to the show at one of the many show space around the baseball stadium / A modern Geisha 
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JAPAN / Tokyo / Akihabara "Akiba" 03/2009 Akihabara District "Akiba" also famous for the Electric City / @Home Cafe, the most famous maid cafe' in Akiba, the cafe' is spread in different floor, at the 7th floor maids are serving fast food and entertain customers by singing and acting like little girls 
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JAPAN / Tokyo / Akihabara "Akiba" 03/2009 Akihabara District "Akiba" also famous for the Electric City / A sales man outside one of the biggest electronic shopping mall on the main street of Akiba 
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JAPAN / Tokyo / Akihabara "Akiba" 03/2009 At Tokyo Dom not far from Akihabara, during a Cosplay event, many young people in outfits gathering to the show at one of the many show space around the baseball stadium / Military and geisha 
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JAPAN / Tokyo / Akihabara "Akiba" 03/2009 At Tokyo Dom not far from Akihabara, during a Cosplay event, many young people in outfits gathering to the show at one of the many show space around the baseball stadium / A girl dressed up as a maid during the event 
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JAPAN / Tokyo / Akihabara "Akiba" 03/2009 At Tokyo Dom not far from Akihabara, during a Cosplay event, many young people in outfits gathering to the show at one of the many show space around the baseball stadium / A boy dressed up as woman with a fake long yellow wig 
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JAPAN / Tokyo / Akihabara "Akiba" 03/2009 At Tokyo Dom not far from Akihabara, during a Cosplay event, many young people in outfits gathering to the show at one of the many show space around the baseball stadium / At the telephone corner 
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JAPAN / Tokyo / Akihabara "Akiba" 03/2009 At Tokyo Dom not far from Akihabara, during a Cosplay event, many young people in outfits gathering to the show at one of the many show space around the baseball stadium / Having a break at a local cafes, two girls dressed in white military outfits
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JAPAN / Tokyo / Akihabara "Akiba" 03/2009 Akihabara District "Akiba" also famous for the Electric City / A car painted with different manga drawing 
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JAPAN / Tokyo / Akihabara "Akiba" 03/2009 At Tokyo Dom not far from Akihabara, during a Cosplay event, many young people in outfits gathering to the show at one of the many show space around the baseball stadium / During the live music show 
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JAPAN / Tokyo / Akihabara "Akiba" 03/2009 Harajuku district : Edelstein cafe' : The Edelstein cafe' if for only girls who wants to be served and have a chat with some handsome boys who work there as waiter. The cafe' has a severe privacy policy and waiters are chosen among the best good looking boys/ The waiter near is waiting for customers 
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JAPAN / Tokyo / Akihabara "Akiba" 03/2009 At Tokyo Dom not far from Akihabara, during a Cosplay event, many young people in outfits gathering to the show at one of the many show space around the baseball stadium / During the performance 
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JAPAN / Tokyo / Akihabara "Akiba" 03/2009 Akihabara District "Akiba" also famous for the Electric City / A maid on the main street looking for customer, there are at least 30 maid cafes in Akiba and the competition between them is visible by the large number of maids on the street looking to attract clients 
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JAPAN / Tokyo / Akihabara "Akiba" 03/2009 Akihabara District "Akiba" also famous for the Electric City / A girl dressed like a doll in a famous shop for cosplay costumes, a costumes can arrive to cost 1000 dollars 
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JAPAN / Tokyo / Akihabara "Akiba" 03/2009 At Tokyo Dom not far from Akihabara, during a Cosplay event, many young people in outfits gathering to the show at one of the many show space around the baseball stadium / In white military clothes 
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JAPAN / Tokyo / Akihabara "Akiba" 03/2009 At Tokyo Dom not far from Akihabara, during a Cosplay event, many young people in outfits gathering to the show at one of the many show space around the baseball stadium / girls in outfits 

Akiba , the Otaku Land (2009)

Akiba , The Otaku land

Akihabara, or Akiba to its regular visitors, is a part of Tokyo that everyone should visit. It used to be known as the “Electric Town,” referring to the many stores selling home appliances and electronics, but in the 1990s became the symbolic center of otaku (geek, fan) culture. Nowhere else in the world is there a higher concentration of stores selling manga, anime and computer and console games. There is an emphasis on fan-favorite characters, which appear in advertisements on the sides of buildings, and take the form of goods and figurines. Fans also costume as their favorite characters, a practice known as “cosplay.” Though cosplay is no longer allowed on the streets of Akihabara, it is still thriving at events for anime fan culture held at sites all across Japan. If you want to see costuming, Akihabara’s theme cafes are second to none. There are many maid cafes, so many that you will see maids on the street passing out fliers for competing cafes. There are a variety of themes and non-sexual services in Akihabara, but the staff are always female, reflecting the historic dominance of male otaku. Ikebukuro is where female otaku hang out, and it has its own butler cafes. In addition to manga, anime and games, Akihabara is the home of Japan’s most popular girls group, AKB 48, who perform live daily. There are also performances by less famous groups at smaller venues. What connects them is the level of intensity among the fans. Even on the streets of Akihabara, there is a palpable energy. This is where the dreams and desires of Japan’s otaku generation come alive.

Text Patrick W. Galbraith

Assignment for Afar Magazine

Daniele Mattioli
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